BOOK DOWNLOAD

Social Media Strategy

20.00$
Social Media Strategy
BOOK DOWNLOAD

Social Media Strategy

20.00$

Third Edition

by Keith A Quesenberry

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options.

New features include:

Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation
Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media
Key Concepts sections appear at the end of chapters as an easy study reference
Full Glossary of all key concepts, including more than 125 new terms
Ethics-focused questions and new brand examples in each chapter
Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more

Year:
2021
Pages:
493
Language:
English
Format:
PDF
Size:
7 MB
Publisher:
Rowman & Littlefield
ISBN-10:
1538138174, 1538138166
ISBN-13:
978-1538138175, 9781538138175, 978-1538138168, 9781538138168
ASIN:
B08FF8B2GD
Tag:
Download Book Social Media Strategy Third Edition, Keith A Quesenberry