BOOK DOWNLOAD

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

20.00$
Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies
BOOK DOWNLOAD

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

20.00$

1st ed. 2020 edition 

by Ananya Rajagopal (Author) 

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.  Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

Year:
2020
Pages:
197
Language:
English
Format:
PDF
Size:
2 MB
Publisher:
Palgrave Pivot
ISBN-10:
303028154X
ISBN-13:
978-3030281540
ASIN:
B07Z2PPHR9