BOOK DOWNLOAD

Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications

20.00$
Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications
BOOK DOWNLOAD

Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications

20.00$

1st ed. 2018 Edition 

by Demetris Vrontis (Editor), Yaakov Weber (Editor), Alkis Thrassou (Editor), S. M. Riad Shams (Editor), Evangelos Tsoukatos (Editor) 

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

Year:
2018
Pages:
309
Language:
English
Format:
PDF
Size:
3.5 MB
Publisher:
Palgrave Macmillan
ISBN-10:
3030081389
ISBN-13:
978-3030081386
ASIN:
B07FNGT8JK
Tag:
Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications