BOOK DOWNLOAD

Health Communication: Strategies and Skills for a New Era

10.00$
Health Communication: Strategies and Skills for a New Era
BOOK DOWNLOAD

Health Communication: Strategies and Skills for a New Era

10.00$

1st Edition

by Claudia Parvanta (Author), Sarah Bass (Author)

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication.

Key Features:

- Explores media representations and consumption of health information and audiences defined by demographic and cultural factors

- Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects)

- Presents current, practical methods for the use of digital and interactive media in health communication interventions

- Includes coverage of health disparities, women’s health, and health literacy

- Covers worksite health, school health, and healthcareâ€"representing key industries where health communication skills are in demand

Year:
2020
Pages:
343
Language:
English
Format:
PDF
Size:
14 MB
ISBN-10:
9.78128E+12
ISBN-13:
978-1284065879
ASIN:
1284065871, B07FSM8GFB