(Chapman and Hall/CRC Focus Case Studies in Analytics and OR) 1st Edition
by Walter DeGrange (Author), Lucia Darrow (Author)
Field Guide to Compelling Analytics
is written for Analytics Professionals (APs) who want to increase their
probability of success in implementing analytical solutions. In the
past, soft skills such as presentation and persuasive writing techniques
have been the extent of teaching junior APs how to effectively
communicate the value of analytical products. However, there are other
aspects to success such as trust and experience that may play a more
important role in convincing fellow APs, clients, advisors, and
leadership groups that their analytic solutions will work.
This
book introduces the formula ‘Analytics + Trust + Communication +
Experience > Convince Them’ to illustrate an AP’s ability to convince
a stakeholder. The ‘Convince Me’ stakeholders might be an analytics
team member, team lead, decision-maker, or senior leader that are either
internal or external to the AP’s organization. Whoever they are, this
formula represents a concise, digestible, and above all practical means
to increase the likelihood that you will be able to persuade them of the
value of your analytical product.
Features
- Includes insight questions to support class discussion
- Written
in broadly non-mathematical terms, designed to be accessible to any
level of student or practicing AP to read, understand, and implement the
concepts
- Each section introduces the ideas through real-life case studies
