1st edition
by Janine Kurnoff (Author), Lee Lazarus (Author)
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands―including Facebook, Nestle, Accenture, and Marriot―bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.
You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience.
Just a few of the things you'll learn include:
- The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
- The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
- How to craft expert headlines that guide your audience and advance your story
Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for presentations, one-pagers, emails, or virtual meetings, this book is for you.
