by John Edson (Author)
Implement the same principles that shaped Apple's approach to design
Apple
sees design as a tool for creating beautiful experiences that convey a
point of view down to the smallest detail--îfrom the tactile feedback of
keyboard to the out-of-the-box experience of an iPhone package. And all
of these capabilities are founded in a deep and rich embrace of what it
means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple insiders
- Draws
on case studies from other companies that have mastered the creative
application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
