BOOK DOWNLOAD

Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation

25.00$
Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation
BOOK DOWNLOAD

Corporate Innovation Strategies: Corporate Social Responsibility and Shared Value Creation

25.00$

1st Edition 

by Nacer Gasmi (Author) 

Corporate social responsibility (CSR) is simply the maximization of a company's value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

Year:
2020
Pages:
206
Language:
English
Format:
PDF
Size:
5 MB
Publisher:
Wiley-ISTE
ISBN-10:
1786306549
ISBN-13:
978-1786306548
ASIN:
B08SJ4MMK7
Tag:
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