by Ard-Pieter de Man (Author)
A timely and practical guide that helps senior managers design successful strategic partnerships
Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance
is a sophisticated guide to crafting successful partnerships, offering a
combination of carefully designed checklists, up-to-date examples and
scenarios from around the world, and the tools needed to ensure that all
elements of an alliance are taken into account and fully assessed. Most
managers don't have the experience or knowledge to create a functional
alliance governance structure. This book fills that knowledge gap with a
clear description of the proper implementation process.
- Ideal for business leaders engaged in building a corporate alliance and business school students
- Covers
all of the available alliance structure, describes the building blocks
of alliance design, and defines an effective process for managers
constructing alliances
- Written by a leading expert on the
subject who is a member of the Board of Directors of the Association of
Strategic Alliance Professionals
As the popularity and frequency of corporate strategic alliances grows, Alliance gives business leaders the insight and practical advice they need to ensure their partnerships benefit all parties.
