by Jeffrey R. Cornwall; David O. Vang; Jean M. Hartman
This fifth edition of a classic and comprehensive resource
presents an applied, realistic view of entrepreneurial finance for
today’s entrepreneurs, completely updated to address the latest trends
and technologies.
The book provides an integrated
set of concepts and applications, drawing from entrepreneurship, finance
and accounting, that will prepare aspiring entrepreneurs for the world
they will most likely face as they start their new businesses. The
contents are designed to follow the life cycle of a new business
venture. Topics are presented in logical order, as entrepreneurs will
likely face them as they begin the process of business start-up and move
into growing the business.
Both undergraduate and
graduate students will appreciate the clear presentation of complex
issues, and this book is an essential resource for budding entrepreneurs
as well.
A comprehensive spreadsheet financial
template is included with the book, and an all-new case study provides
questions that will help students learn the template as they proceed
through the book. This tool allows for the application of many of the
concepts to actual businesses and can be a valuable supplement to the
process of developing a full business plan.
